— Visit Bardstown and its partners recently hosted a successful media mission in New York City that garnered the attention of renowned journalists and influencers from prestigious lifestyle, bourbon, spirits, and travel publications. The two-day media mission included an event that showcased Bardstown’s unparalleled charm, culinary expertise, and world-class distilleries, further solidifying the destination’s position as a prime location for bourbon enthusiasts and connoisseurs.
The brainchild of a collaborative effort between Bardstown’s distillery partners and Visit Bardstown, the Bourbon + Bites event was an innovative concept that seamlessly blended the art of distillation with the delights of local gourmet cuisine to promote what make Bardstown special. The event featured samplings of the Bardstown Collection from six distinguished distillery partners, Bardstown Bourbon Company, Lux Row Distillers, Heaven Hill, Log Still, Preservation Distillery, and James B. Beam Distilling Co. Each distillery contributed their unique expressions of bourbon, alongside a celebrated Bardstown-based chef Newman Miller, who curated an exquisite pairing of delectable bites.
Extensive media outreach ensured a strong presence at the event. An impressive lineup of journalists and influencers graced the occasion, hailing from distinguished outlets such as GQ, Robb Report, Food & Wine, InsideHook, Whiskey Advocate, VinePair, Fodor’s Travel, and Esquire. Their attendance underscored the event’s significance in the worlds of lifestyle, spirits, and travel, casting a spotlight on Bardstown’s unique offerings.
In addition to the Bourbon + Bites event, Visit Bardstown conducted individual meetings with top-tier national journalists covering travel, spirits, and more as part of the overall media mission.
“With Bardstown’s rich history intertwined with the world of bourbon, the Bourbon + Bites event proved to be a thrilling experience for the attendees, offering an unparalleled immersion into the heart of our bourbon industry. Hosting media events such as this and meeting with individual journalists in a destination like New York allows the Visit Bardstown team to connect with a broader audience, thus increasing our exposure to previously unreachable tourism markets,” said Samantha Brady, Executive Director of Visit Bardstown.
Through media missions like this in major markets, as well as targeted media outreach, familiarization trips for journalists, and more, Visit Bardstown aims to continue its mission to make a positive economic impact in in the region by working with industry leaders, hospitality partners, local businesses, city, and county officials to showcase the culture, history, and heritage of Bardstown, and attract visitors.
About Bardstown, KY:
Located in the heart of the Bluegrass State, Bardstown offers the ultimate bourbon getaway. With 11 unique distilleries within 16 miles of court square, all your bourbon dreams can come true here in Bardstown, the Bourbon Capital of The World. Settled in 1780, Bardstown is Kentucky’s second-oldest city so come see us for our unrivaled history. Throughout Nelson County, there are more than 300 buildings on the National Register of Historic Places, with nearly 200 of them located in the historic downtown district. Here in Bardstown, you’ll find the friendly attitude and Southern charm that can only be found in such a town.
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